Our business needs a massive transfusion of talent. And talent, I believe, is most likely found among nonconformists, dissenters and rebels.–David Ogilvy, CONFESSIONS OF AN ADVERTISING MAN pg. 20.
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men unwelcome in the modern corporation.–David Ogilvy, CONFESSIONS OF AN ADVERTISING MAN, pg. 21.
I once asked Sir Hugh Rigby, Sergeant Surgeon to King George V, “What makes a good surgeon?”
Sir Hugh replied, “There isn’t much to choose from in manual dexterity. What distinguishes the great surgeon is that he knows more than other surgeons. It is the same with other(s)…The good ones know their craft.–David Ogilvy, CONFESSIONS OF AN ADVERTISING MAN pg. 97.
(Claude Hopkins) held that nobody with a college education should be allowed top write copy for the masses. I know what he meant.–David Ogilvy, OGILVY ON ADVERTISING, pg. 203.